What is a Community-Based Social Marketing and How Can it Help Improve Your Community’s Recycling Program?

Join us for a free webinar on Tuesday, May 8th from noon-1pm. Jennifer Tabanico, President of Action Research, will cover the basic principles of community-based social marketing as a behavior-based approach for developing effective recycling programs. The presentation will include information on why they focus on behavior, a discussion about information-intensive campaigns and why they are ineffective at fostering changes in behavior, an overview of the steps involved in community-based social marketing, and a series of case studies to illustrate the process and demonstrate its efficacy.

Jennifer Tabanico is President and owner of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy, and sustainable communities. Jennifer has a Master of Arts degree in Experimental Psychology from California State University and more than a decade of experience developing and implementing community-based social marketing programs for public and private agencies. Her work has spanned a broad range of social issues including water quality, waste and recycling, litter prevention, energy-efficiency, water conservation, and sustainable forestry. Her recent clients have included the City and County of San Diego, the New York State Energy Research and Development Authority, the Urban Sustainability Directors Network and the American Forest Foundation. Jennifer’s work has been published in a variety of outlets including the Journal of Environmental Psychology, Social Influence, and Social Marketing Quarterly.

Webinar sponsored by: