On Monday, August 14, the Lincoln City Council voted 6-1 to approve a recycling education contract put forward by Carson+Co Global and Verdis Group, with Nebraska Recycling Council as a consulting partner. The goal of the program is to to double Lincoln’s recycling rate by providing recycling education to residents using outcome-based techniques of Community Based Social Marketing (CBSM). The University of Pennsylvania has created a summary description of CBSM here: https://www.sustainability.upenn.edu/sites/default/files/pdf/CBSM%20%20FINAL1.pdf