The Nebraska Recycling Council has partnered with the Social Marketing Association of North America to bring training workshops about social and behavior change for recycling and other environmental topics. Multiple marketing disciplines will be discussed but the focus will be on Social Marketing — not to be confused with social media marketing like Facebook and Twitter. Workshops will be held in Omaha on March 11 and in Grand Island on March 12.

This interactive 4-hour training (including lunch) will provide an overview of the social marketing process, along with various tools, strategies, and case studies. Participants will learn some inexpensive research techniques and create an outline of a marketing plan for a topic of their choosing.

What is social marketing? Social marketing uses commercial marketing principles to influence human behavior for societal good. Imagine an education and outreach campaign that is informed with research and tracked with metrics. By understanding how a priority audience sees the behavior we are promoting, including the benefits and any barriers that may stand in the way, we can implement a campaign that is informed and effective.

Workshop instructor:
Kelley Dennings, Founding President of the Social Marketing Association of North America
Kelley began her social and behavior change career in the recycling industry and then worked on forest conservation issues. She has conducted social marketing, social media, public relations and traditional advertising projects throughout her 20-year career. In 2018, she finished her master’s degree in public health at the University of South Florida, where she became a certified social marketer.

Who should attend: Recycling organizations, haulers, recycling processors, communities with recycling programs, environmental organizations and activists, business and institutional sustainability managers, public health administrators

Cost: $25/person includes lunch (members receive 10% discount)

Omaha Workshop

March 11th 10:00 a.m. – 2:00 p.m.
Papio-Missouri NRD
8901 South 154th Street, Omaha


Grand Island Workshop

March 12th 10:00 a.m. – 2:00 p.m.
Central Community College
3134 Hwy 34, Grand Island


Lincoln Networking Event

March 11th 5:00-6:30 p.m.
Free! at HopCat
601 P St, Lincoln


Hurry! Workshops limited to 35 participants. Deadline March 5.

Funded by the Nebraska Academy of Sciences and the Nebraska Environmental Trust